Luring new customers into the stores has been one of the primary objectives in designing several projects for Aesop, including the brand’s first store in Canberra. Using devices to enhance the experience of warmth, light, sound and scent, and specific concepts unique to each location, such as the interactive product dispenser boxes cut into the façade of the Canberra store, each outlet is designed to stand alone yet equally reflect the qualities of the brand.
All four stores ooze the sense of luxury and purity synonymous with Aesop, through warm lighting, dark hues, tactile surfaces and straightforward circulation. Products are allowed to take centre stage, providing the focal point to each interior.
Clare Cousins, Rakel Johnson, Deborah Rowe