Picket is a new florist in the Melbourne CBD occupying a tiny 11m2 site opposite the State Library. The strategy of the store design was to create mobile fixtures to enable the counter and flower displays to be rolled outside undercover during trade. The wheeled fixtures provide flexibility in the floral displays to suit the quantity of product and site conditions. To assist the client with a limited budget CCA also undertook the naming and branding of the store.
Clare Cousins, Dita Beluli, Renae Brown