CCA’s considered insertion into the foyer of the existing Theatres Building provides new point of sale counters and merchandise display units. This new customer interface is forward-thinking, while respecting the existing building’s rich architectural legacy.
The POS counters have been designed to allow a 360 degree interface with the public. Faceted brass, referencing the existing interiors, delicately rolls around the counters while a circular brass light acts as a wayfinding device to guide visitors to the customer service staff. A central merchandise display unit anchors the two POS units and provides contrast with its deep red finish which references the synonymous red carpet of the Theatres Building.